Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2020.
A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account!
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business.
Popular hashtags generate immediate activity on a single post. The Instagram algorithm pushes your content to be visible in searchers within seconds reaching minutes. This depends on how fast people are posting using the hashtags. Thus, experts suggest that you use popular hashtags if you want bursts of visibility.
Additionally, there are moderately popular hashtags. Using this will tell the algorithm to keep your content visible and active for hours.
You can also opt to use niche-specific hashtags. These are hyper-targeted to your core business. Lastly, there are branded hashtags that are specific to your brand or campaigns.
So, one strategy in using hashtags for visibility is to find the right mix of these:
- Popular – for immediate visibility (seconds to minutes)
- Moderately popular – for longer visibility (hours)
- Niche-specific – for hyper-targeted visibility
- Brand-specific – for attribution
You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story.
For more awesome tips & tricks follow our fresh new campaign hashtag #KINCTips on the gram.